Possessing a sense of wonder or attention while creating, arranging and expertly executing pieces of creative. It’s also how we describe the work of our creatives, who create works that explore every possible execution while embracing the art of copy and design.
A receptive and friendly group of individuals working together toward a singular goal. It’s what we call the crowd of brand navigators and creatives huddled around the high table in the conference room deep in discussion.
To enthusiastically examine one’s surroundings for further information or detail. You’ll see a lot of this happening when Blacktoppers come together for creative brainstorms and reviews.
- ded-i-fuh l
When one remains committed to an assignment, doing everything it takes to complete it at its highest degree of excellence, while remaining upbeat and spirited throughout the process. A trait that manifests during Blacktop all-nighters.
- kree-ey-shuh s
Pursuing the highest levels of the imagination. What we do at Blacktop every single day.
To always speak one’s mind in a pertinent and constructive way without hesitation. A quality that is very much appreciated and becomes apparent in all Blacktop meetings.